On the second day of International Conference on Business Management & Sustainability 2023 ICBMS, Dr Ayesha Iftikhar, Assistant Professor at Lahore Business School, The University of Lahore, in association with AMDIP, conducted a workshop titled “FUNDAMENTALS OF R SOFTWARE: DATA ANALYSIS AND VISUALIZATION”. The core aim of this workshop was to impart foundational R programming skills to postgraduate students and participants within the business sphere. These skills were specifically tailored to enable proficient data analysis and support decision-making in business environments. The workshop emphasized practical engagement through hands-on exercises, real-world scenario applications, and the provision of valuable resources for continuous learning and practical implementation.